MBA in Marketing: Type of Programs, Top Colleges, Career Opportunities, Courses & Syllabus

Add Review

close
MBA ADMISSION ALERT! LAST DATES FOR TOP CAT, XAT COLLEGES
Welingkar Mumbai & Bengaluru Admission 2024 Open   | Apply Now
S P Jain Global GMBA & MGB Admission Open   | Apply Now
JAGSoM Bangalore (Avg. Salary Rs. 13.3 LPA) Open   | Apply Now
BIMTECH Greater Noida (Avg. Salary Rs. 11.24 LPA) Open   | Apply Now
IFMR GSB Krea University (Avg. Salary Rs. 13.5 LPA) Open   | Apply Now
Woxsen University Hyderabad MBA Admission 2024 Open   | Apply Now
SDA Bocconi Asia Center (Avg. Salary Rs 14.4 LPA) Open   | Apply Now
Jaipuria Noida, Lucknow, Indore and Jaipur Open   | Apply Now
Sri Balaji University Pune MBA Admission Open   | Apply Now
NDIM New Delhi Admission 2024 Open   | Apply Now

Register now for latest MBA Exam & Admissions Updates

Updated on
September 23, 2023

MBA in Marketing: Type of Programs and Top Colleges, Jobs & Roles, Admission Process, Courses & Syllabus

Indeed, all the business organizations need marketing professionals to expand their business activities and to popularize their brands and products. One of the most popular MBA specializations in India is MBA in Marketing. Read this article to understand what is MBA in Marketing, Scope of MBA in Marketing, Types of the courses offered, top MBA colleges offering MBA in Marketing, Admission & Eligibility criteria, Jobs & Roles offered to MBA Marketing graduates, Average salary offered for different roles, top companies recruiting among other details

 

MBA in Marketing

Table of Contents

  1. What is MBA in Marketing?
  2. Top 10 MBA in Marketing Colleges
  3. Types of MBA Marketing Programs in India
  4. MBA Marketing Admission Eligibility Criteria
  5. MBA Marketing Admission Process
  6. MBA Marketing Course Syllabus
  7. MBA in Marketing Skills Required  
  8. MBA in Marketing Scope 
  9. Top MBA Colleges Offering Different Types of MBA Marketing Courses in India 
  10. MBA in Marketing Jobs & Roles
  11. MBA Marketing Average Salary in Placements in India
  12. Top Recruiters for MBA in Marketing
  13. MBA in Marketing Management Vs MBA in Sales Management: Know the Difference 
  14. Which MBA Marketing is best for You? Decide before Joining
  15. FAQs on MBA in Marketing

1. What is MBA in Marketing?
Marketing Management is the first thing needed by every business organization – small or big to keep its business grow. Marketing gurus Philip Kotler and Kevin Keller, define marketing management as “…the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value”. MBA in Marketing covers each and every aspect of this definition.

 

MBA in Sales and Marketing or MBA in Marketing India are usually treated same but there is much difference between MBA in Sales and Marketing. MBA in Marketing Management provides deep and wide learning that helps students to become successful Marketing managers. The MBA Marketing curriculum and syllabus focuses on Marketing skill development of the MBA students and covers every aspect of sales & marketing, beginning from the identification of consumer needs, marketing the product and offering after sales service satisfaction. The course covers all the business aspects including brand management, Retail Management, Consumer and Sales management, Marketing strategies, Digital Marketing, Product Development among others. Apart from the regular classroom MBA in Marketing course, the innovative new courses on Online Marketing MBA; MBA in digital marketing are also offered which enable the companies to use digital and social media to promote their products. 

Alert! MBA Admissions 2024 Closing for Top CAT, XAT Colleges | Apply Now 
IFMR GSB Krea University | Closing Soon | Apply Now BIMTECH Greater Noida|Last Date: Feb 29 |Apply Now
Welingkar Mumbai & Bengaluru | Closing Soon | Apply Now Jaipuria Noida, Lucknow | Closing Soon | Apply Now
S P Jain Global Mumbai | Closing Soon | | Apply Now JAGSoM Bangalore | Closing Soon | Apply Now
SDA Bocconi Asia Center | Closing Soon | Apply Now VBS Mumbai | Closing Soon | Apply Now
Woxsen University | Last Date: March 02 | Apply Now       Jaipuria Noida, Lucknow | Closing Soon | Apply Now
SOIL Gurgaon | Closing Soon | Apply Now Mahindra University HYD | Closing Soon | Apply Now
IBA Bangalore | Closing Soon | Apply Now JIMS Rohini Delhi | Closing Soon | Apply Now

2. Top 10 MBA in Marketing Colleges
Top MBA Colleges for MBA in Marketing in India which provide MBA Marketing Jobs and Career Options with their MBA in Marketing Specialization are shared below. They include programmes offered on specialization of MBA in Marketing IIM. Apart from the program highlights, their MBA Marketing fee structure is also shared below 

Best MBA in Marketing Colleges in India
MBA in Marketing Programme Highlights
MBA Marketing Fee
Indian Institute of Management Ahmedabad (IIMA
Renowned for its marketing program. It offers a comprehensive curriculum with various marketing courses, case studies, and industry exposure.
Rs.25 Lakhs
Indian Institute of Management Bangalore (IIMB)
Top-notch business school in India known for its marketing specialization. Offers a diverse range of marketing courses and has strong ties with industry leaders.
Rs.24.70 Lakhs
S.P. Jain Institute of Management and Research (SPJIMR) Mumbai
Offers an extensive Marketing Management program that covers brand management, digital marketing, and marketing analytics.
Rs.24 Lakhs
Indian Institute of Management Calcutta (IIMC)
Offers MBA with strong marketing focus. It provides students with opportunities to work on live projects and engage with industry professionals.
Rs.25 Lakhs
Faculty of Management Studies (FMS) University of Delhi
MBA in Marketing is one of the key specializations offered at FMS Delhi. The high RoI FMS MBA Marketing pedagogy is based on real case base learning, industry relevant curriculum and experiential learning
Rs.1.92 Lakhs
XLRI Jamshedpur
XLRI offers a Marketing Management program that is highly regarded in India. It focuses on marketing strategy, consumer behavior, and market research
Rs. 24.80 Lakhs
MDI Gurgaon
MBA in Marketing teaching methods at MDI include lectures, case studies, seminars, assignments, live pro-jects, group discussions, business games, outbound based experiential learning activi-ties, educational excursions, role plays, simulation exercises, structured and unstruc-tured group work, field visits which groom the students industry ready
Rs.24.17 Lakhs
Indian Institute of Management Lucknow (IIML)
IIM Lucknow's marketing specialization is well-regarded. The institute offers courses in marketing strategy, sales, and distribution management.
Rs.20.75 Lakhs
Institute of Management Technology (IMT) Ghaziabad
PGDM in Marketing at IMT Ghaziabad provides essential concepts and tools to develop the knowledge and experience to thrive as a marketing professional within any type of organization. The program equips the students to solve the ever-changing marketing challenges facing businesses worldwide with innovative and pragmatic solutions. It offers a combination of marketing courses
Rs.19.53 Lakhs
MICA Ahmedabad
The strength of the program lies in their strong and contemporary curriculum, the knowledge and experience of the core and visiting faculty, the exposure to the industry and the diverse profiles of the students. With flexible and consistently updated curriculum, MICA remains the best Strategic Marketing and Communication school in India
Rs.23 Lakhs

3. Types of MBA Marketing Programs in India
There are more than 3000 MBA programs in India. Almost all these colleges offer MBA in Marketing Specialization courses of different nature and duration. After study of more than 50 programs, we can classify the programs offered on MBA in Marketing in India into following different categories:

  1. 2-Year Full Time MBA/PGDM with Specialization in Marketing
  2. 2-Year Full Time Stand Alone Specialized MBA in Marketing or MBA Equivalent PGDM in Marketing  
  3. Online MBA in Marketing or Part Time MBA in Marketing or Distance MBA in Marketing

Check below the top MBA colleges offering different types of MBA Marketing courses.

 

4. MBA Marketing Admission Eligibility Criteria
MBA Marketing eligibility for Admissions need following academic qualifications:

  • You must be a graduate with 50% or 60% marks in any discipline
  • You must register and appear in the acceptable national level/state level/institute level MBA entrance test and score well.  
 

5. MBA Marketing Admission Process
Responding to the query how to get admission in a good MBA Marketing college, experts have clarified that first you need to check your MBA Marketing eligibility criteria and then should apply for the admission. Besides, before apply, you should be aware which exam does the B-school accept and how to Prepare for MBA Marketing Entrance Exams so that you are shortlisted for admission. MBA in Marketing admission process has following 4 key Steps:

 

Step 1: Apply and Appear in MBA Marketing Entrance Exam: This is the first step as different institutes accept different entrance exam score. Some of the most popular entrance tests for MBA in Marketing course are CAT, XAT, NMAT by GMAC, IIFT, SNAP, MAH MBA CET, CMAT 

 

Step 2: Apply to B-School offering MBA in Marketing: Apart from appearing in MBA entrance exam, you need to apply to the respective B-school offering MBA in Marketing by paying requisite application fee and entrance exam registration number.

 

Step 3: Participate in Selection Process: When you are shortlisted, you should participate in final selection round which will consist of Personal Interview, GD/WAT/Extempore or other components.  

 

Step 4: Accept Admission Offer and Pay Fees: After getting admission offer for MBA Marketing course, you should accept it by paying the admission fees. 

Alert! MBA Admissions 2024 Open for Top Colleges | Apply Now
Welingkar Mumbai & Bangalore | Apply Now Rajagiri Business School Kochi | Apply Now
SCMS Cochin | Closing Soon | Apply Now SDA Bocconi Asia Center Admission | Apply Now
Woxsen University | Closing Soon | Apply Now Delhi School of Business (DSB) | Apply Now
Rajagiri Business School Kochi | Apply Now Jaipuria Noida, Lucknow | Closing Soon | Apply Now
XIME Bangalore | Closing Soon | Apply Now NDIM New Delhi (NDIM) | Closing Soon | Apply Now
Sparsh Greater Noida | Closing Soon | Apply Now SIES Mumbai | Closing Soon | Apply Now

6. MBA Marketing Course Syllabus
The MBA Marketing course Syllabus is designed in such a way that the Management graduate is able to handle multiple marketing management tasks simultaneously. The key topics in MBA Marketing course subjects as included in IIM Ahmedabad, SPJIMR, IIFT, IMT, TAPMI among other top MBA colleges are:

  • Marketing Management
  • Advertising and Sales Promotion
  • Business-to-Business Marketing
  • Competition and Globalization
  • Consumer Behaviour
  • International Marketing
  • Internet Marketing
  • Marketing Decision Models
  • Marketing Engineering
  • Marketing Fair
  • Marketing in Emerging Countries
  • Marketing in Practice
  • Marketing Metrics for Marketing Performance Evaluation
  • Marketing Research
  • Pricing Management
  • Product and Brand Management
  • Qualitative Market Research
  • Retail Management
  • Sales and Distribution Management
  • Service Marketing
  • Sports and Tourism Marketing
  • Strategic Marketing
  • Rural Marketing
  • Market Planning

7. MBA in Marketing Skills Required  
The skills required by the candidates to pursue the course on MBA Marketing specialization include Mathematical Ability, Good Communication Skills, Analytical and Leadership Skills, Reasoning Skills and Problem-Solving Skills. During the MBA in Marketing course, B-schools develop all the skills on business development including brand management, Retail Management, Consumer and Sales management, Marketing strategies, digital marketing, product development among others. The key areas of learning to develop the marketing skills are Market Research and Analysis; Sales techniques; Pricing Determination; Product Advertising; Product Designing; Presentation and above all Communication skills.  

 

8. MBA in Marketing Scope
MBA in Marketing has a wide scope for jobs and career, and its scope is growing consistently. All the national and international, small or big business organizations need professional marketing management team that could bring new ideas and improve the popularity of their products and services. With deep and wide learning that helps students to become successful Marketing managers, MBA in Marketing Management scope is rising by by day.

 

After completing your Marketing Management MBA, career opportunities are open in the areas of product management, industrial marketing management, advertising, sales management, marketing research, retailing, consulting among others. If you have done MBA in Marketing from a top MBA college, not only you will get high paying marketing jobs, but also the roles offered to the MBA Marketing students can fetch average salary as high as Rs.10 to 30 lakhs per annum in accordance with the marketing management role offered. Even after doing the MBA in Marketing from Tier-2 B-school, the average salary for the jobs offered in marketing management remains high enough at Rs.5 to 7 lakhs per annum.

 

9. Top MBA Colleges Offering Different Types of MBA Marketing Courses in India
Below are the top MBA Colleges offering 2 years and 1 Year full time MBA with specialization in Marketing; 2 year/1 year full time standalone specialized MBA in Marketing and other Marketing Management programs like Distance/Online/Part Time MBA in Marketing with key details

 

9.1 Top MBA Colleges Offering Full Time MBA with Specialization in Marketing Management
Below are shared the top MBA colleges offering 2 years/1year full time General MBA with specialization in Marketing Management

MBA College
Title & Type of MBA Marketing Course
MBA in Marketing Fees (Rs. in lakhs)
IIM Ahmedabad
2 Years Full Time PGP with Specialization in Marketing
25.00 | Read More
IIM Bangalore
2 Years Full Time MBA with Specialization in Marketing
24.70 | Read More
IIM Calcutta
2 Years Full Time MBA with Specialization in Marketing
25.00 | Read More
ISB Hyderabad
1 Year Full Time PGPM with specialization in Marketing
39.00 | Read More
FMS Delhi
2 Years Full Time MBA with Specialization in Marketing
 1.92 | Read More
IIFT Delhi/Kolkata
2 Years Full Time MBA (IB) with specialization in Marketing
21.77 | Read More
SPJIMR Mumbai
2 Years Full Time PGDM with specialization in Marketing and Operations
24.00 | Read More
XLRI Jamshedpur
2 Years Full Time PGDM- Business Management with specialization in Marketing
24.80 | Read More

9.2 Other Top MBA Colleges Offering Full Time Specialized MBA in Marketing Management
MBA in Marketing is offered by many top B-schools as exclusive Stand-alone Management Program. The student has to apply for this program only at the time of MBA admission. Many of the top MBA colleges like IMT, TAPMI, offer exclusive MBA in Marketing

 

To cater to the rising demand of MBA Marketing, these MBA Colleges and private PGDM colleges are offering specialized MBA/PGDM on the lines of their flagship MBA programme. Some of the top MBA colleges offering 2 year full time specialized MBA/PGDM in Marketing are given below:

Top B-schools offering Full Time Specialized MBA/PGDM in Marketing
Programme Name & Duration
Duration & Mode
MBA in Marketing Fees (Rs.in lakhs)
2 years Full Time PGDM Marketing
On campus; 2 years full time
19.53
2 Years Full Time PGDM Marketing Management
On Campus; 2 years full time
16.50
2 years Full Time PGDM (Marketing)
On Campus; 2 years full time
11.75
2 Years Full Time PGDM Marketing Management
On Campus; 2 years full time
8.00

9.3 Top MBA Colleges Offering Online, Part Time, Distance MBA in Marketing
MBA Colleges below offer these types of MBA in Marketing Management courses

B-schools offering MBA in Marketing
Programme Name
MBA in Marketing Fees (Rs.in lakhs)
3 Years Part Time MBA (Part Time) Marketing Management
 2.97
2 Years Distance MBA in Marketing Management
1.44
2 Years Distance PGDM in Marketing Management
1.01
2 Years Distance MBA in Marketing Management
0.50

10. MBA in Marketing Jobs & Roles
On completion of MBA in Sales and Marketing or MBA in marketing course, there are good MBA Marketing Jobs and Career Options. Students get jobs and roles in marketing as marketing executives, marketing managers in reputed companies. MBA in Marketing Salary is higher than other programs. All the industries across sectors including FMCG, IT/ITES, retail, tourism, banking, hospitality, media, advertising, market research, Agri & Rural Business and others offer important MBA marketing jobs and career options in marketing management. The MBA Marketing jobs and roles offered by companies on completion of the MBA in Marketing course lead to high growth career opportunities.

 

Key job roles and profiles offered to the MBA in Marketing graduates are as below:

Business Analyst
Campaign Manager
Category Manager
Digital Marketing Manager
Marketing Manager
Product Manager
Sales Manager
Offline Marketing Manager
Consumer-Relation Manager
Relationship Manager
Business Development Manager
Sales Executive

11. MBA Marketing Average Salary in India
MBA Marketing Salary in India is consistently rising. MBA in Marketing is the one of the highest paying MBA domains with average salary of Rs. 5 LPA to Rs. 25 LPA depending upon the MBA college ranking.  

 

The MBA Marketing Average salary offered for some of the different Jobs and roles is shared below:

Role & Profile
Average Salary (Rs. in Lakhs)
Product Marketing Manager
14.00
Manager, Corporate Marketing
12.00
Channel Marketing Manager
12.00
Brand Manager
11.00
Content Marketing Manager
11.00
Marketing Manager
11.00
Business Development Manager
10.00
Digital Marketing Manager
10.00
Advertising Manager
10.00
Media Planner
  9.00
Account Supervisor
  8.00

Source: www.payscale.com

 

12. Top Recruiters for MBA in Marketing
Some of the top Companies who recruit the graduates with MBA in Marketing qualification are:

Recruiters
Sectors
Adani Wilmar Ltd.
Fast Moving Consumer Goods
Ambuja Cements Ltd.
Construction Materials
Apollo Hospitals Enterprise Ltd.
Healthcare
Asian Paints Ltd.
Consumer Durables
Avenue Supermarts Ltd.
Consumer Services
Axis Bank Ltd.
Financial Services
Bajaj Auto Ltd.
Automobile and Auto Components
Bajaj Finance Ltd.
Financial Services
Bajaj Finserv Ltd.
Financial Services
Berger Paints India Ltd.
Consumer Durables
Bharti Airtel Ltd.
Telecommunication
Britannia Industries Ltd.
Fast Moving Consumer Goods
Colgate Palmolive (India) Ltd.
Fast Moving Consumer Goods
DLF Ltd.
Realty
Dabur India Ltd.
Fast Moving Consumer Goods
Eicher Motors Ltd.
Automobile and Auto Components
FSN E-Commerce (Nykaa)
Consumer Services
Godrej Consumer Products Ltd.
Fast Moving Consumer Goods
HDFC Asset Management Company Ltd.
Financial Services
HDFC Bank Ltd.
Financial Services
Havells India Ltd.
Consumer Durables
Hero MotoCorp Ltd.
Automobile and Auto Components
Hindustan Unilever Ltd.
Fast Moving Consumer Goods
ICICI Bank Ltd.
Financial Services
ITC Ltd.
Fast Moving Consumer Goods
Info Edge (India) Ltd.
Consumer Services
Infosys Ltd.
Information Technology
InterGlobe Aviation Ltd.
Services
Kotak Mahindra Bank Ltd.
Financial Services
LTIMindtree Ltd.
Information Technology
Larsen & Toubro Ltd.
Construction
Mahindra & Mahindra Ltd.
Automobile and Auto Components
Marico Ltd.
Fast Moving Consumer Goods
Maruti Suzuki India Ltd.
Automobile and Auto Components
Nestle India Ltd.
Fast Moving Consumer Goods
Page Industries Ltd.
Textiles
Pidilite Industries Ltd.
Chemicals
Procter & Gamble Hygiene & Health Care Ltd.
Fast Moving Consumer Goods
Reliance Industries Ltd.
Oil Gas & Consumable Fuels
Shree Cement Ltd.
Construction Materials
State Bank of India
Financial Services
Sun Pharmaceutical Industries Ltd.
Healthcare
Tata Consultancy Services Ltd.
Information Technology
Tata Consumer Products Ltd.
Fast Moving Consumer Goods
Tata Motors Ltd.
Automobile and Auto Components
Titan Company Ltd.
Consumer Durables
UltraTech Cement Ltd.
Construction Materials
United Spirits Ltd.
Fast Moving Consumer Goods
Varun Beverages Ltd.
Fast Moving Consumer Goods
Wipro Ltd.
Information Technology
Zomato Ltd.
Consumer Services

13. MBA in Marketing Management Vs MBA in Sales Management: Know the Difference
MBA in Sales and Marketing appears sounds similar as both the programs are of 2 years duration. MBA in Sales Management and MBA in Marketing Management are the 2 years full time MBA programs. Most of the colleges offer specialization in MBA in Marketing.

 

The basic difference between the MBA Sales and Marketing program is that while MBA in Sales Management is prominently related to dealing with managing a company’s sales operations. The Sales management professionals are supposed to be responsible for meeting the sales targets, hiring sales staff, training them staff, preparing and updating the sales reports, collect orders, check the stocks, manage the distributors, whole sellers, retailers among other activities.

 

However, MBA in Marketing Management is related to the practical application of marketing techniques and the management of a firm's marketing resources and activities. The Marketing management professionals are responsible for influencing the level, timing, and composition of customer demand.

 

Besides, Marketing communication, a crucial part of company’s marketing efforts is also included in the study of MBA course in Sales & Marketing. Within the purview of Marketing Communication are included advertising, direct marketing, branding, packaging, printed materials, PR activities, sales presentations, sponsorships, trade show appearances among others. Complete communication with the market is included in the MBA in Marketing Communication course.

 

14. Which MBA Marketing is best for You? Decide before Joining
The MBA programs in Marketing Management range from being standalone to part-of-regular MBA program, from full-time to part-time and many other options. While all 2-year Full-Time Regular MBA programs offer this specialization in second year of their program, there are a few top Institutes offering Specialized MBA in Marketing right from the day one.

 

If you pursue General MBA in top B-schools, you can choose your specialization in the end of first year but if you are taking admission in the specialized MBA program, you pursue your specialization from the day one of the first year. So, before entering the MBA program, you should give a thought to the idea whether you wish to choose your specialization after one year of study or want to pursue MBA in Marketing without leaving scope for change. 

 

If you are passionate and clear about making a career in MBA in Marketing, you can go for full time MBA Marketing specialization and join the specialized program right from beginning. Please note that top B-schools like IMT, TAPMI, conduct separate GD-PI-WAT for admission to MBA/PGDM in Marketing programs.   

 

If you have less time and wish to complete your MBA specialization faster, you can join one year full time MBA offered by many top B-schools. But if you are a working professional and cannot join a regular program, you can opt for part time or online MBA specialized program.

 

This completes our article on MBA in Marketing. We hope you found this article helpful. Check out more Specialized MBA Programs to help you decide the right program for you:

15.  FAQs on MBA in Marketing

 

Q. Should I opt MBA in Marketing or MBA Finance?
A: It more depends upon your liking. If have good communication skills, can make an impact and are passionate and clear about making a career in Marketing, you can opt for MBA Marketing. But if you like finances more, it will be better to think again.

 

Q. Which entrance exam should I take for MBA Marketing admission?
A: Unless already decided, you should take an exam which is accepted by more B-schools like CAT, XAT, NMAT, SNAP, CMAT

 

Q. I have completed graduation with 49% marks. Can I expect admission in some good college with MBA in Marketing?
A: Yes, you can pursue MBA with specialization in Marketing from XLRI and some other B-schools who do not impose threshold limit of minimum 50% marks. However, you must clear the XAT cut offs and clear the final selection round on all other parameters.

 

Q. What is the MBA Marketing Fees in good B-school?
A: MBA in Marketing Fees in top MBA colleges for 2 years full time programme is in the range of Rs.8 lakhs to 24 lakhs